How to Use Querify
Follow these steps to get the most out of your keyword research workflow.
Enter a Keyword & Search
Type any brand, product, or topic into the search bar. Choose your target country, language, and search depth. Standard = L1 PAA questions only; Deep = L1+L2 for broader coverage.
- Try 'best smartphone 2026' or 'wireless earbuds under $100' for product research
- Select your target market's country for localized results
- Deep mode costs 3 credits but returns 3× more questions
Explore the Keyword Tree
Your results appear as an interactive tree diagram. Each node is a PAA question with AI-classified search intent. Click any node to expand it and see its answer snippet.
- ℹ️ Informational, 🧭 Navigational, 🛒 Commercial, 👆 Transactional
- Click a node to see the full answer snippet from Google
- Use the zoom controls to navigate large trees
Switch to Table View
Toggle to Table View for a spreadsheet-style layout. Sort by intent, filter by keyword, and see all questions with their hierarchy level at a glance.
- Export to CSV for use in content planning tools
- Filter by intent type to focus on specific content goals
- The intent icons show the marketing purpose of each question
Analyze Shopping Intelligence
Switch to the Shopping tab to see pricing data, top sellers, and Gemini-powered market insights for any keyword. Understand the competitive landscape before creating content.
- Compare price ranges across different product keywords
- Gemini highlights key market trends and opportunities
- Brand comparison table shows spec differences at a glance
Track News & Social Signals
Use News Pulse to find recent articles about your keyword, scored by domain authority. Use Social Listening to see YouTube video performance and Reddit community discussions.
- News Pulse includes a Gemini AI trend summary
- YouTube data shows view counts, engagement, and content gaps
- Reddit shows which communities are discussing your topic
Run Deep Competitor Analysis
The Deep Analysis tab extracts content from top-ranking competitor pages, identifies content gaps, and surfaces SEO opportunities you can act on immediately.
- Deep Analysis covers the top 5 competitor pages
- Content gap analysis shows what competitors cover that you don't
- Export findings for your content team
Pro Tip: Workflow Order
For the most efficient research session, follow this order: Search → Tree View (understand intent landscape) → Table View (identify top questions) → Shopping (competitive pricing) → News (trending angles) → Social (audience voice) → Deep (content gaps). Export at the end for your content team.